What is Google My Business?
Google offers a variety of services to help Businesses manage their online presence. Google My Business (formerly known as Google Places) is a free service that complements Google’s maps feature and search functions. It was launched by Google back in 2014 to provide an edge to local businesses by creating an online presence across Google, including Search and Maps and thereby helping customers find these businesses.
Google My Business is a service that is a kind of like digital yellow pages where local businesses can create a company profile and enter various information about their enterprise.
Who can List on Google My Business?
The following can List on Google My Business:
1. Businesses which have a registered physical address such as a local shop, restaurants etc.
2. Proprietary Business where a person goes to a physical address to serve the customer. It is necessary to select a service area for such a business.
3. Individual practitioners such as doctors, lawyers and accountants.
Benefits of Listing Your Local Business in Google My Business
Google My Business offers a lot of benefits to local businesses, helping them to reach a large customer base, increasing their overall visibility and ensuring that their customers can find information about their businesses as easily and quickly as possible.
Google My Business not only helps in local searches for simple discovery of new businesses but also goes beyond that and helps people who are searching for directions, contact information, reviews, and more.
Let’s look at the benefits of listing your local business on Google My Business offers:
It is Cost Effective
Your Google My Business listing gives your potential clients an easy access to information about your hours of operation, contact number, website and directions with just a few clicks at no extra cost to you. Your Google My Business profile also gives customers an inside look at your business by giving insight into your busiest hours as well as review ratings.
It Will Increases the Visibility of Your Business
One of the biggest benefits of your profile on Google My Business is the area it occupies in the search results page. It is bound to increase your business’s visibility and thereby get your business profile more clicks.
It Is like a Verification of the Authenticity of Your Business
You cannot create an account on Google My Business without proper verification of your information. This allows your potential customers to learn that your place of business is a legitimate business.
It Plays an Important Role in Terms of SEO
Not only does a verified and optimized Google My Business profile stand a better chance of being in the local 3-pack, putting your presence in the top search results more easily, it can also indirectly help your website rank.
It Will Make Your Business Location Available to Local Customers
Local search results are based on – How well a listing matches the intent of the searcher? How well-known is your business?
Google pairs searchers with verified businesses in close proximity. So your business location and other information will be available to local customers who need your products/services!
It Will Help You Collect and Display Reviews
Reviews on Google My Business provide you and your customers valuable information about your business. These reviews help your business stand out on Google. Reviews through Google My Business can prove to be a critical part of digital marketing efforts for businesses with physical offices or retail locations.
You can ask customers to leave reviews by letting them know how quick and easy it is to leave business reviews through their device.
You can leave replies on these reviews to build your customers’ trust. Your customers will notice that your business values their input and so encourage them to leave more reviews in the future.
Reviews are most valuable when they’re honest and unbiased.
It Will Increase Your Offline Sales
Listing your business on Google My Business will enable your business profile to show up on Google when a user/ potential customer searches for products or services that your business provides. These users/potential customers who can view your business profile are available in close proximity. They will visit your physical store using the address in your profile and will increase your sales!
What will a GMB Management Agency do?
Here is what Quarks Tech Infosoft, your GMB Management Agency, will do:
Set up Your Profile on GMB
We have experience in promoting businesses locally through Google My Business to drive traffic of local customers to your website. We will optimize keywords related to your business during the set up of your GMB Listing with attractive cover photos, listing and customer reviews. Here’s what this process looks like.
- Create an account
- Add your Business
- Add your Business Location
- Add contact Information
- Manage your listing
- Get your business verified using – Postcard by mail or Phone or email
Optimize your GMB Profile to Make it Visible to Your Potential Customers.
Our experts will ensure that your business is listed in the search engines and our SEO techniques for google local listing services are bound to make way for your site to be on the first page. Our listing optimization methods will ensure that you rank for particular keywords and your website gathers more traffic. Here’s how the process will look like.
- Post visually appealing photos
- Post news, updates or any special offers
- Encourage your customers to post reviews
- Respond to customer reviews.
Let our Professional Team manage your Google My Business setup and listing and turn your business setup into a successful enterprise. Quarks Tech Infosoft will help in streamlining your companies’ information like phone numbers, addresses, photo posting and hours across the platform. As a company owner, you will gain several benefits from it. If you need Google My Business Management Services to get your business listed on it then contact us today!