The COVID-19 pandemic has in a general sense changed the way we live, work, and run our businesses. A huge number of organizations have sadly gone under, and a lot more are confronting monetary difficulties and an uncertain future.
Businesses are struggling to survive in the midst of this global crisis as people’s routines and lives have been greatly impacted and they feel unsafe. The only good news is that there are still ways to keep going and perhaps even grow your business’s future prospects without compromising on your values. The most important one being – Re-assess your business’s marketing strategy!
It implies settling on a marketing strategy that will leave your business more stable at the other end of this tunnel.
Will your business endure it, limit activities or reduce marketing efforts?
Whatever you choose, it’s critical to decide on the basis of data and anticipate the outcomes of your decisions based on understanding and analytics.. For instance, if your opposition is waiting for the storm to pass while there’s demand for your products or services, this might be the ideal time to stand out of the competition and adopt the contrary strategy, and let your customers know that you are open for business. Adaptability and creativity are playing major roles in the pandemic lives of businesses. Inflexible responses to lockdown and slowdown are met with slow sales or no sales.
It has definitely been more challenging for small businesses who don’t have the same resources as larger businesses.
Here are Ways in Which You can Protect Your Business from the Pandemic!
Put health and safety first
In-person or Virtual health checks of employees before they enter the facility, in accordance with state and local public health authorities’ guidelines is of utmost importance. Of course screening and health checks are not a replacement for other protective measures such as social distancing, mask wearing and engineering controls, including proper ventilation.
Value your workforce –
Employers are responsible for providing a safe and healthy workplace to their workforce. So they must conduct a thorough hazard assessment of the workplace to identify potential workplace hazards related to COVID-19. Use appropriate combinations of control measures to limit the spread of COVID-19, including engineering controls, workplace administrative policies, and PPE to protect workers.
Make strategic cuts –
Any emergency or contingency plan should account for financial risk and impacts. Regularly update and track your cash flow forecast and look for opportunities to reduce non-critical expenditure after re-examining your current marketing strategy. Also, check all sources you are supposed to receive money from and assess any credit risks.
Keep customers informed
Consider your customers’ perspective when interacting with them. A business always relies on its customers in order to grow, but the pandemic has made it even more essential to maintain those core customers. Social media channels like Facebook, Instagram, Twitter and LinkedIn have become even more important for brands that want to stay connected to their customers in the age of remote work and store closures. Deliver relevant, timely content that solves customers’ immediate and long-term challenges. Make it easy for customers to connect with you. Deepen the customer relationship by offering more products and services. Be responsive to all customers.
Be strategic about your digital marketing efforts
Your customers are spending more time than ever online during the pandemic, working remotely, taking virtual classes and even hosting family events over Google Meets and Zoom.To make the most of social media right now, identify your target customers and pay close attention to what they’re saying and doing online. At a time when everyone is feeling uncertain about their health and the economy, you can stand out by responding to your customers’ current needs and concerns, and addressing things from their perspective.
Identify, Implement And Optimize New Sales Channels
With social distancing being the preventative measure to contain the crisis, investing or reallocating resources to different sales channels may be the opportunity you have overlooked, until now. Build e-commerce functionality on your site so customers can order your goods and services directly. Make sure you offer a quick, inexpensive delivery to online shoppers’ homes or businesses. If you are selling knowledge and expertise, take the time to build compelling online content that provides prospects with valuable information on how to solve their most pressing problems.
This is your chance to build your brand, strengthen relationships, create trust and grow demand for your services.