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Twitter Marketing : Let The Blue Bird Bring You Business

Twitter Marketing : Let The Blue Bird Bring You Business!

Twitter is a worldwide social network with nearly 353.1 Million Unique Monthly Active Users. Twitter can be a great marketing channel for driving traffic and generating leads and  finding their target audience. Twitter Marketing is advertising on Twitter with an opportunity for your brand to promote its products and reach new users who might be interested in what you offer.

Have you considered using Twitter as an advertising platform? If not yet, then maybe after you’ve read this article!

Twitter Promotion

Here are some ways of Twitter Promotion:

  • Promote Tweets – Any post you share on Twitter is called a tweet, and a promoted tweet is just the type of tweet a brand paid for so it can reach more people. A promoted tweet is displayed on the user’s timelines,or high in the search results.
  • Promote Accounts – The true purpose of promoted accounts is to make your Twitter account visible to the audience you targeted and gain more followers. Promoted accounts appear in timelines of Twitter users that fit in your target group. They also appear in Who to Follow recommendations or search results. 
  • Promote Trends – The most frequently talked about topic on Twitter is called a trend!  Using a promoted trend to advertise your brand’s products and services allows you to promote a hashtag at the very top of the Discover tab.

Types of Twitter Ad Campaigns

Twitter Ads is a great way to reach your audience in a more direct way than waiting for organic reach. Here are the types of ad campaigns that can be created on Twitter based on Objectives/goals of your campaign:

Awareness

  • Reach

Reach campaigns increase a brand’s awareness by getting as many people to see your ad as possible.

Consideration

  • Video views

The video views campaign objective is the perfect way to maximize your videos’ views, as they will auto-play within home timelines, encouraging interaction by tap or click.

  • Pre-roll views

The Pre-roll views campaign will run targeted pre-roll video ads before videos your customers are watching. These clips will run before premium video content created by Twitter’s partners. 

  • App installs

APP Installs Ad Campaigns will serve your ads to users likely to install your app.

  • Website clicks

Website clicks campaigns are optimized to drive traffic and generate conversions on your website from Tweets targeted to specific audiences by featuring your website content with Website Buttons.

  • Engagements

Engagement campaigns attract more people to engage with your Tweets. You can choose which tweet you want to promote or which audience you want to promote to.

  • Followers

Followers campaigns build an engaged audience to amplify your message turning them into not only your followers but also advocates and customers.

Conversion

  • APP Re-engagements

APP re-engagement campaigns target your existing users to drive even more conversions and loyalty.

Steps For Getting Started With Twitter Ads

Here are the steps for getting started with Twitter Ads:

  1. Set Up Twitter Ads Account

If you’ve never used Twitter ads before, you’ll need to set up an account. Just log into your Twitter account, then head to (ads.Twitter.com). This gives you access to Twitter Ads Manager and its many features, like tracking your advertising campaigns and analyzing metrics.

  1. Identify Your Advertising Objective – From the aforementioned options

Decide what the goal of your campaign is. Do you want to drive more link clicks? Drive up engagement?

The campaign objective you choose determines which engagement types and actions you’ll pay for.

Once you have identified the objective you want to place the ad campaign for you can move to the next step!

  1. Set Budget After Conducting Some Research

The price of Twitter Ads is up to you; there’s no minimum campaign spend. You can  choose a daily budget for your ads during campaign setup, and the ad will stop once it reaches this amount.

  1. Set Up Your Ad, Do The Bidding And Wait For Approval

Twitter Ads serve to users by competing in an auction. You get to decide how much you pay for each billable action. During campaign setup, a bid based on the targeting parameters you’ve selected will be recommended by Twitter. Twitter will set your bid to get the best results at the lowest price based on your budget.

  1. Define Your Target Audience

Use our highly-advanced targeting features to narrow in on the audience you want to reach. You can filter by demographic and audience features, including follower look-alikes targeting, event targeting, interest and conversation targeting, re-engager targeting, or create your own custom audience list

  1. Decide Where To Place Your Ad

After you’ve defined your target audience, you’ll choose where you want your ad to display. You can choose from the User’s timelines, Profiles and Tweet details pages or Search Results.

  1. Launch Ad Campaign

The last step is reviewing your ad campaign to make sure everything is correct and then launch your ad campaign!

Tips For Twitter Marketing Success

Some tips to ensure greater success in Twitter Marketing:

  • Keep your profile informative and up to date – It is crucial that your profile on Twitter is optimized.
  • Do an in-depth review of your Twitter analytics -.If you already have an existing Twitter profile, the first thing to do is take note of what’s working and what isn’t working on your Twitter profile. Finding out which Tweets are performing the best will give you an idea of the type of content that your audience is most interested in seeing.
  • Write a copy that conveys your message clearly in your voice – Audiences on Twitter are looking for brands that Tweet authentically stay true to their voice.
  • Call To Action is a must – Without a call to action, how do you expect your audience to follow up with you?
  • Use High Quality Graphics – Use the best quality graphics. Make sure your graphics are not blurry!
  • Learn to use Hashtags Properly – Tweets with hashtags get almost double the engagement than Tweets without hashtags, but it doesn’t mean that you should load up your Tweets with every hashtag you see.

5 Reasons For Twitter Marketing

Here are 5 simple reasons to get started with Twitter Marketing:

  1. Increases traffic to your website – You can set up a website clicks ad campaign and increase the traffic to your website or you could promote your website content using a promoted tweet!
  2. Reach more users without paying hefty amounts – It’s pretty easy to approach a large audience to reach your goals through ad campaigns that don’t need a huge money investment.
  3. Find your target audience on Twitter – You can select your audience based on criteria like location, gender, language or device or something more specific like by keywords, followers, interests, tailored audience and others.
  4. Twitter is an Active Network – There are millions of users of all kinds, with different age ranges, people from the professional world and other users focused on personal matters. The content published can automatically reach thousands of Twitter users in an instant and if those tweets are retweeted, the content can reach even more people.
  5. The right Hashtags can make your content viral – Hashtags on Twitter help you to easily spread your tweets. People can search through hashtags and find your content.

Cost of Twitter Marketing

You pay as per the performance! This means that you’ll only be charged when someone takes that action. Here’s what that means:

  • You pay per website link click, the rest of impressions are free.
  • You pay per new follower earned.
  • Pay per interaction obtained by the promoted tweets.
  • You only pay for clicks that lead to downloading your app or open it.
  • You pay per promoted video view if it’s downloaded 100% on the user’s device and it’s seen for at least 3 seconds or the user plays the video in full screen.
  • You pay based on the number of new potential clients gained.

Conclusion

Social Media is now and not the future. When used as part of a diversified marketing strategy, it can help you to connect with new members of your target audience on an entirely different platform.

Make sure to take advantage of Twitter or let Quarks Tech Infosoft do it for you!

When we begin running Twitter ads, we will not stick with the same format time and time again but will Incorporate A/B testing and see how changing your Twitter ads slightly can alter engagement.

So take your chances with us today and reap the benefits!

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